The CVSL Story
CVSL evolved from a strategic vision to unite the power of social media with the power of relationship-based commerce.
Its chairman is John Rochon, the former chairman and CEO of Mary Kay Inc., a company he led through global expansion to 37 countries and a highly successful management-led leveraged buyout, as well as aggressive innovation in the Internet technology to support the company's independent sales force. Mr. Rochon was also the largest shareholder of Avon. As a micro-enterprise pioneer, he realized that the industry was ripe for a dramatic new step.
In September of 2012, Mr. Rochon acquired a publicly-reporting company whose stock traded over-the-counter, called Computer Vision Systems Laboratories. He named a new board of directors that included experts in micro-enterprise. He announced his strategy of making CVSL a holding company for building a growing “consumer cloud” virtual community that gives tens of millions of members a way to stay connected with others while earning money, saving money and enjoying a range of unique benefits.
It's an extraordinary story — a fresh new way of looking at a channel of commerce that has proven its ability to change lives around the world. Maybe once in a generation, someone re-invents a sector of the economy. CVSL wants to open new doors in unifying social connections with commerce.
As part of CVSL, each company keeps its own unique identity, leadership, brand and culture. The product lines and sales force of the separate CVSL companies are not mixed. All companies benefit from shared ideas and efficiencies in the "back of the house," such as finance, IT and supply chain.
An example of this model in another industry is LVMH (Louis Vuitton Moet Hennessey), a company where distinct brands operate separately under one umbrella
Currently CVSL already has a presence in six major categories: home décor, gourmet foods and spices, nutritionals, skin care, home improvement and home security. Additional companies and categories are being added.